![]() ![]() An excellent product sheet will highlight the benefits and features of your product. You only have one chance to make a good impression, so you want to put your best foot forward. Failure to Attract New CustomersĪ product sheet is like a first date. Inaccurate sale sheets will create frustration amongst customers and even steer away potential leads. For customers to trust your brand, you must design product sheets that accurately represent your products. This creates suspiciousness towards brands and businesses. And counterfeit goods are on every social media platform nowadays. After all, false advertisement is fairly common. Customers Will Lose Trust in Your BrandĪn inaccurate product sell sheet can hurt a brand’s reputation and customer loyalty. To avoid this, businesses should take care to create quality product sheets that accurately reflect what they are selling. Approximately 40% of shoppers return a product due to inaccurate product information. A bad product sheet can lead to a higher rate of product returns, as shoppers are disappointed when they receive an item that doesn’t match the description or photos. Unfortunately, not all product sheets follow these principles. A product sheet should include clear and accurate product photos, a detailed product description, and all relevant product information. The sell sheet is the one piece of information that shoppers rely on to make an informed decision about a product. Without a good product sheet, consumers can’t make informed decisions about what to buy! Higher Rate of Product Returns If the sell sheet is missing essential information about a product’s features, customers might give up the sale.Īpproximately 30% of consumers abandon their shopping carts because of insufficient product information. If you couldn’t find enough information about it, you probably gave up the purchase. Chances are, you looked at the product sheet to find out more details about the product. You probably didn’t just buy the product on a whim. Think about the last time you bought a product. Here’s how: Higher Rate of Shopping Cart Abandonment In fact, a bad product sheet can hurt your sales AND your brand. How Can a Bad Product Sheet Affect Your Business?Īs customers move through the sales funnel, product sheets are essential. Keep reading to learn how to elevate your product sheet design with Xara. This will save you time and ensure brand consistency!īut don’t worry, you don’t have to start from scratch – Xara’s got a product sheet template to make things easier! With Xara, you can create branded content such as sell sheets or product sheets in minutes – with no design experience. And your best bet is to create product sheet templates. Do you have a new product to show off? Or maybe an updated version of an old one? Either way, you need to create a product sheet to showcase your business offering.
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